Know whatdrives your school, not just what was booked

See the money coming in and the money going out side by side, instead of judging the season on revenue alone. Income flows from the bookings and payments processed in TIDEFORCE, so the figures track what actually happened at checkout rather than a separate ledger you maintain on the side.

The funnel view shows how customers move through your booking engine — and where they drop off before they pay. If people are leaving at a particular step, you can see it rather than guess at it, which tells you where a change to your storefront is most likely to matter.

Look at profit over time, not just a single end-of-month total. Trends let you compare weeks and seasons and see the shape of how the school is doing, so a strong-looking month with high costs reads differently from one that genuinely landed ahead.

Insights pulls operational signals from the same data that runs your day, so the operational side of the school sits next to the financial side instead of in a separate tool. Schools with more than one base can compare locations and see the operation in one place. The set of KPIs is evolving as this part of the product grows.

When a TIDEFORCE-built or connected school website has the required analytics and consent configuration, website interactions can add pre-booking context: which offers were viewed, which calls to action were used and whether someone returned before converting. These are consented intent signals, not a promise to identify every anonymous visitor.

The moment a guest books, interest becomes structured demand: product, date, location, participants, booking value, payment state and customer identity where known. Commerce views bring paid revenue, booking value, arrivals, new users and booking trends together without a second reporting export.

Once the lesson starts, the operational record takes over. Planned and delivered sessions, team hours, attendance, disruptions, groups, instructor allocation, equipment assignment and session reports can sit on the same chain as the original booking — depending on which workflows the school records in TIDEFORCE.

Customer 360 brings source-backed booking, lesson, equipment, communication, review and purchase evidence into one permission-aware profile. Lifecycle stage, repeat activity, confirmed lifetime value, visits and recent events give the office context without turning an assumption into a fact.

TIDEFORCE can surface a next-session progression, a review request or a retention-care prompt from the evidence available. These are decision-support recommendations. Promotional outreach is not sent automatically without durable consent, and broad lifecycle campaign automation remains follow-on work.

Track paid revenue, booking value, arrivals, new users, bookings created over time and shop outcomes for the selected period. The purpose is not another vanity dashboard; it is a shared view of what moved and where to investigate next.

See first-time, repeat and loyal relationships, confirmed lifetime value, recent activity and the timeline behind each profile. Existing Customer Tiers add a staff-visible loyalty signal based on configured lifetime booking or payment thresholds, with manual overrides for real-world exceptions. The directory can surface high-value or churn signals and a supported next action while keeping identity, consent, attendance and equipment coverage visible; tier-driven campaigns remain future work.

Compare planned sessions with delivery, reported team hours and disruptions. A ranked attention view points to undelivered hours, cancelled or missed sessions and incomplete records, so managers can move from a KPI to the underlying operational evidence.

Where identifiable feedback reports are captured in the Beta workbench, teams can follow session and instructor feedback with sample size and source coverage visible. Native customer reviews and ratings, and best-performing-instructor or course-performance dashboards, are not part of live Insights today.

When equipment is assigned and shop records are connected, the workbench can relate operational usage to inventory and commerce. Exact equipment attribution depends on the school recording those assignments; used-gear recommendations and automated promotional offers are not presented as broadly live today.

Every view can show its evidence coverage. Partial source data, missing instructor reports and unresolved discrepancies are separated from business risks, so the administrator sees both the decision and how reliable the underlying record is.