Customer Experience & App

From the first purchase to the next session.

Give customers easy access to bookings, daily plans and their check-in card. They can share feedback, earn awards and stay connected with your school in the optional app or their browser.

Two kitesurfers with their kite bars in shallow water

At a glance

  • Arrive prepared
  • Know what’s planned for the day
  • Stay connected after the session
The app is optional. Customers can book and access customer features in their browser. Updates arrive by email, with links to the relevant information or feedback form. The app brings these features together in one place. What happens in email, and what happens in the browser?

Before the stay: arrive prepared

A guest books a course and buys a school shirt in one checkout. Afterwards, they can find their bookings and receive the information your school sends to help them prepare. They can do all of this without installing an app.

Book without a password, open your account with a magic link and check in at the center with a QR code. Customers can download or share their personal profile card and add their check-in card to Apple Wallet or Google Wallet. Guest access & check-in connects the online journey to arrival.

Outstanding balances are also accessible in the customer area. Customers see the related bookings and choose which ones to include in their next payment.

When a customer has a question, your team can refer to the same booking and payment details. Manage email templates, instructions and delivery in Email Studio.

During the stay: know what’s happening

Customers can see their sessions and personal daily plan, including times, meeting points and any changes. Local spot information and the wind forecast help them prepare for the day.

If a meeting point changes, the email can include the new details and a link to the relevant page. The email reflects the information at the time it was sent; the customer’s personal view shows their current plan.

The notification center brings session updates and reminders together. Customers can revisit messages even when push is turned off on their device, and manage push and email preferences in their profile.

Customers can check the next step themselves, helping your team handle recurring questions. The planning behind it belongs in the Whiteboard and Calendar. The wind forecast offers context; your school decides whether a session goes ahead.

Get to know the equipment before a session

More about equipment

Before a session, customers can see their assigned equipment, identify the model and read its details. If there is an active shop listing for the item, they can also see an option to buy it.

Equipment details help customers understand what they are using, even when it is not for sale. They also give your team a starting point when someone asks about a board after a session. Shop & E-Commerce explains how to list products and individual items.

Make more of the time between sessions

Community, events and local tips

In the community, customers can see their connections and pending contact requests. They control what they share and can stay in touch with people they meet during sessions.

The Home view shows upcoming events, camps and tours across your school’s locations. Photos, places and dates help customers explore: a stay on the Baltic coast could inspire their next camp in Denmark.

The Guidebook adds local recommendations and useful information. Customers can save a restaurant as a favourite or explore ideas for a day out. These recommendations are separate from their schedule of booked sessions.

After the session: progress and feedback

After a session, customers can read their session reports, look back at their progress and share feedback. A personal email invitation can take them directly to a feedback form in their browser. No app installation is needed.

In the app, feedback guides customers through the experience step by step, including the instructor’s knowledge and communication. They can also rate equipment they used and skip individual equipment questions. This gives your school specific feedback about the session.

The short browser form linked from an email and the detailed in-app review offer different ways to respond. The personal session report separately records the customer’s learning progress.

Customer 360 shows how your team uses customer profiles and history. Team Reports & Payroll Preparation covers staff reports and pay.

Reach milestones. Share achievements.

Explore points and achievements

Attended sessions, submitted feedback and other activities contribute to personal points and awards. Customers see their level, earned badges and progress towards the next milestone. Points can carry your school’s name.

From a first review to getting involved in several areas, colourful medals mark each achievement. Customers can rotate an award, pin it to their profile and share it as an image, optionally with their name. Review points recognise submitted feedback regardless of the number of stars given.

Instructors and team members also collect awards relevant to their roles, such as teaching, session reports or verified contributions to school operations. The team page connects this recognition to documented work.

Discover a reason to return

Explore offers and favourites

In the feed, customers discover relevant products, courses and experiences from your school. Favourites help them return to an interesting offer later – another session, an event or equipment from your shop.

Customers can save something that interests them and return to it later. To book or buy, they use the relevant booking flow or shop. This gives your team a starting point for helpful advice.

Frequently asked questions

01

Do our customers need to install an app?

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No. Customers can book and access customer features through email links and their browser. Depending on the page, they use their personal login or a link for that specific action.

02

What happens directly in an email, and what happens in the browser?

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Emails contain details such as session times, meeting points or changes. Links open the relevant page or feedback form. Customers use community features, personal pages and interactive tools in their browser or the app.

03

Does every browser view work without signing in?

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Personal areas require secure access tied to the guest. Guests can open their account with a magic link, without entering a password, or use a password they have set. Protected links can also open specific actions, such as a feedback form. More about magic links and QR check-in.

04

Do customers see the same views as our team?

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Customers see the bookings, sessions, information and actions intended for them. Operational planning and the Customer 360 workspace belong to your team.

05

Can customers buy every piece of equipment they see?

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A purchase option requires a matching active shop offer. Equipment information is useful even without a sales listing.

06

Does saving a recommendation create a booking?

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No. Saving a favourite or a suggested day out in the Guidebook keeps it for later. Customers still need to complete the relevant booking process.

07

Can customers review a session without the app?

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Yes. A personal review invitation can link to a feedback form in the browser. Session reports remain available in the customer area; they may contain different information from the feedback form.

08

Are awards only for customers?

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No. Customers, instructors and team members see awards relevant to their roles. Customer activities include sessions and feedback; team achievements also include teaching, reports and verified contributions.

Next step

See a day at your school through your customers’ eyes.

Explore the journey from booking and check-in to daily plans, equipment, feedback, awards and the next visit — with or without the app.

See the experience through your customers’ eyes →Explore the platform
Kilian Kirchberger, Founder and CEO of TIDEFORCE
We map your real school day first, then show only where TIDEFORCE actually fits.
Kilian KirchbergerFounder & CEO