A guest wants to keep learning after a beginner course. Another is looking for the board they enjoyed using during a lesson. Returning guests would welcome a get-together at the start of the season. Good emails respond to these moments and make the next step easy.
Customer 360 connects recorded customer history with specific offer suggestions. Use these in TIDEFORCE to prepare personal follow-up emails. For a shared occasion, create a campaign for a relevant group of customers. Your team can keep looking after guests long after their visit.
Customer 360 shows where to pick up the conversation
Open Customer 360 in the customer profile. Attended courses, confirmed levels, equipment use, ratings and upcoming bookings give you a starting point for your advice. The suggestions explain why an offer might fit.
| What the history shows | How you can help |
|---|---|
| A guest actually attended a course | Check the suggested next course in the same sport against their confirmed level and learning goal. |
| A kite or board was used and rated positively | Look at the familiar equipment available for sale or comparable models in stock. Check size, condition and availability. |
| A guest has been inactive for a while | Choose a suitable way back: a refresher, a supervised session or personal advice. |
The value comes from connecting the details: Someone who has tried a board needs different information from someone who has just finished their first course. Your office team can recognise these differences and prepare a relevant message straight away. Even staff who did not teach the guest can build on their recorded experience.
Keep attendance and equipment assignments up to date as part of your daily work. Equipment assigned to a group does not automatically prove personal use. Add accessories and events using your own expertise; software suggestions do not replace compatibility checks or an instructor's judgement. Find out more about the shared customer history in Customer 360.
From a suggestion to a personal email
- Choose one recommendation. Check the reason for contacting the guest and whether a relevant booking or purchase already exists. Choose the next step that would help them most right now.
- Open “Prepare email”. TIDEFORCE provides editable text with a subject, headline and message. Choose the language and explain the specific benefit.
{firstName}inserts the customer's first name. - Show the right destination. For equipment offers, you can select suggested products with a picture and link. Explain why the offer fits and lead to one clear next action.
- Review the preview and choose when to send. Check the text, product destination and school branding in “Preview email”. You can save the draft and send it yourself later.
Tip: Add one personal sentence based on something you know: what did the guest want to learn or find out about the equipment? This turns the prepared text into a recommendation from your school.
Example: finding the board from the course
Illustrative example: The guest personally used this model, rated it positively and asked about buying it. One is currently available for sale.
Subject: The board from your course is available to buy
Hi {firstName},
You asked about the board you enjoyed using during your course. We currently have this model for sale.
The product card shows the size, condition and what's included with the board on offer. We're happy to help you work out whether it also suits the conditions you plan to ride in.
Take a look at the available board here.
Check stock before sending. If only a comparable model is available, clearly describe it as an alternative.
A campaign for a shared occasion
A supervised practice day could interest several past kite course participants. A season-opening event could bring returning guests together. For occasions like these, managers open Analytics → Campaigns → New campaign.
Choose “New product”, “Special offer” or “Message” and narrow the audience by activity and customer stage. TIDEFORCE shows how many eligible people the campaign can reach. With no filters selected, the audience includes all customers.
Explain early who the offer is for, what participants can expect and when it takes place. Link a suitable product from the available selection. Without a product selected, the button opens the catalogue. Check the language, too: a campaign uses the language version you choose.
Tip: Take the idea from a useful personal email and create a separate campaign draft. Rewrite the reason for the whole group: kite participants share a sport, but they have not all used the same board.
Three rules for emails people appreciate
- Help at the right moment. After a course, write once attendance and feedback are recorded. For equipment enquiries, stock must be up to date. Give guests enough notice to plan for events.
- Offer something useful. A learning step, familiar equipment or a chance to enjoy the sport together is a good reason to write. Recommend rental or further tuition if it suits the guest better than a purchase. A discount is not essential.
- Respond to reactions. Check clicks and, where relevant, redeemed codes under “Results”; opens are only an estimate. Use actual replies in your monitored mailbox to answer outstanding questions. A click is not a booking.
Set it up once, use it as a team
A manager enables sending under Administration → Offers & marketing emails. Check the sender details and reply address. Agree who checks the guest's level and the offer, and who handles questions.
Promotional emails only go to customers who have confirmed their subscription themselves by email. Every message includes an unsubscribe link; TIDEFORCE limits sending frequency. Recommendations do not trigger automatic sending. Use your guests' trust to offer helpful invitations and respect their choice.
Start with one customer profile: Choose a clear reason in Customer 360 and prepare a personal email around it. The guest should immediately understand why the recommendation fits and what they can do next. That is how customer history becomes good care and a worthwhile reason to return.